Interaction Design · Industrial Design · UI/UX Design
Harvard 2017 | Collaboration with Brian Ho, Difei Chen, Eric Moed
Momento is a project that consists street furniture design-- physical and digital interaction, as well as carrying bottle lamp design and mobile app design. The concept starts with seeing local problem in Bergamo-- a typical mid-sized Italian city-- but end up with a solution that can be implemented in cities worldwide.
What we found in Bergamo
Bergamo, with a rich history, is now a mid-sized city in Italy. With the charismatic "Cita Alta" upper town and a nearby international airport, it is now a city that welcomes not only people from Italy, but also international tourists and immigrants.
Via Quarenghi is one of the street in Bergamo that has a bigger immigrants population ratio compared to the rest of the city. This street it...
A close community, with some distrust and distance from locals.
A shopping district with both independent stores and vacant storefronts.
A street with a rich history and spirit that is also struggling to grow.
What we see is, many cities has their own "Via Quarenghi". Our design approach is to create a solution that builds a new identity for the street, make the cultural barriers transparent and regenerate the street.
"We believe in a future regeneration also in the middle of the street that is able to attract young people"
Problems with Shopping
Traditional retail becomes increasingly transactional.
Street retail and shopping districts struggle to compete with online shopping.
Convenience is King -- and convenience is the experience.
The Future of Shopping is...
More Personal -- built on person-to-person relationships
More Urban -- using pop-ups and light furniture to make the street responsive.
More Experiential -- the city as a literal user journey